In the world of watches, the word 'homage' has unfortunately been taken to mean a watch that looks like another, more expensive watch from a well-known brand with pedigree and heritage to boot.
Pedigree and heritage are assets, but sometimes a company can exploit these to justify prices that don't make sense, and its preoccupation with going upmarket can cause it to desert its roots.
We believe that everyone is eligible to own a piece of history without having to pay exorbitant prices. We pay homage not to the watches' shape and form but their style and character - they were instruments built for people living in tough times who had to make tough decisions.
Sometimes, the past successes of an established company can hinder it from leaving its comfort zone to try something different, and it ends up doing more of the same.
We believe that good design can and should evolve over time. We don't have pedigree or heritage, but so do all new brands. We believe we can make up for the lack of these with our passion, creativity and ability to execute.
[1st Mar] Bronze Vanguard pre-order #2 (July release) is currently open.
[17th Feb] Bronze Vanguard pre-order #1 (June release) is closed.